Yesterday, Third Man Records unveiled the Third Man Rolling Record Store. According to the video posted by TMR on You-Tube, 97% of high school aged kids today have NEVER been to an independent record store. "Perhaps they couldn’t find one", they mused.
Say what you will about Jack White (I can only think of good things, but that’s just me), but one thing that can’t be denied is that he is innovative. Remember the Triple Decker Record from the Dead Weather?
How about scented vinyl from Karen Elson? Or the Greeting Card Fold packaging from Wanda Jackson? (You know, it plays music when you open the fold, just like a greeting card). Fans all over the world are chomping at the bit to get their hands on these limited edition vinyl releases, whether it be a split-color of a White Stripes re-issue or a hair record of the live performance of Reggie Watts at Third Man Record’s own venue. Yes, you read right. The Hair Record.
If you can’t make it to Nashville to stand in line at the Third Man Record Store for these types of releases, then you probably aren’t going to get one, unless you pay exorbitant prices on eBay. But, that is another blog topic all together.
Solution? Jack and team created the Third Man Rolling Record store. Can’t get to Nashville? Maybe the Third Man Record Nashville shop will come to you.
The Third Man Rolling Record Store, painted in the famous yellow and black, "is designed to reflect the look, feel and panache of the Third Man Records Nashville location", boasts a post on the TMR subscription service called The Vault. The retail store on wheels brags of two turntables and a microphone to play vinyl while you shop (Does Beck get a royalty check every time someone uses that phrase?). It has a high quality amplification system so bands can plug into the van from outside and play wherever the truck is parked. TMR is promising to keep it on the road regularly, from concerts to festivals to any other strange location you can think of...or so they threaten.
As your brain is trying to think of what strange locations they may be talking about, think of it like this: If the bookmobile is the nerdy kid in school, the Third Man Rolling Record Store is that cool musician guy that all the girls swoon over.
The Third Man Rolling Record Store is making its debut at the SXSW festival in Austin March 16-20th and is promising exclusive merchandise. I had no previous intentions to going to Austin this year for SXSW, but since the announcement, we are planning a road trip and an overnight stay to check it out. Luckily, I have a very patient husband who indulges me in this sort of thing. We won’t actually have wristbands for SXSW, we’ll likely just check out the TMR stuff and maybe some local events outside the festival. There are plenty of things to do and see around Austin next week-end that don't cost $200 a wrist.
Here it is, another innovation coming out of Third Man Records. I am excited to see where it will show up next, maybe at my house?
I wonder if it is available for Birthdays and Bar Mitzvahs.
You can watch the video here:
Updated: SXSW TMR artist shows and RRS events:
Open daily from 12-5pm and 7-10pm. Here's a list of our scheduled locations:
March 16th - 4th and Colorado (next to Frank)
March 17th - Waterloo Records
March 18th - 4th and Colorado (next to Frank)
March 19th - Rainy St. and Driscoll
Here's where you can catch Third Man artists at SXSW:
* WANDA JACKSON
Saturday, March 20
Rachael Ray's Feedback Day Party at Stubbs
* THE GREENHORNES
Thursday, March 17
1:00pm - Waterloo Performance
1:15am - Domino/Emo's Jr. Performance
Saturday, March 19
7:00pm - Headlining the Consequence of Sound day party at Larimer Lounge
* JEFF THE BROTHERHOOD
Wednesday, March 16
2:00 PM - eMusic Party @ Beauty Bar, 617 E. 7th St, Austin, TX 78701
Thursday, March 17
3:10 PM - PreFixMag.com Party @ 501 Studios, 501 Brushy St, Austin, TX 78702
4:30 PM – Thrasher/Impose Magazine Party @ Scoot Inn, 1308 E. 4th St,
Austin, TX 78702
Friday, March 18
3:30 PM - Volcom Party @ Jackalope, 404 E. 6th St, Austin, TX 78701
10:00 PM - Vice/Noisey.com Party @ Kiss N Fly, 404 Colorado St (@ 5th St),
Austin, TX 78701
Saturday, March 19
11:00 PM - Panache Booking Party @ The Mohawk, 912 Red River St, Austin, TX
78701
* WE ARE HEX
Tuesday, March 15
12:00am - Frank
Wednesday, March 16
The Badlands (time TBA) | Elysium (SXSW Offical 12AM)
Thursday, March 17
Gueros (time 12PM) | Hole in the Wall (time 8PM)
Friday, March 18th
Habana Bar (SXSW Offical 1AM) | Peckerhead's (time TBA) | Red Eyed Fly (time
TBA)
* PUJOL
Tuesday, March 15
11:00pm - Panache Pre-SXSW Party At Scoot Inn, 1308 E. 4th Street (Inside
Stage)
Wednesday, March 16th
4:45pm - AnSo SXSW Party At Spider House, 2908 Fruth Street
Thursday, March 19th
1:00pm - Brooklyn Vegan Day Party At Barbarella, 615 Red River Street
3:00pm - Strange Boys Party At Trailer Space, 401 Rosewood Avenue
12:00am - Pinpoint Music Unofficial Show At Lanai Rooftop Lounge, 422
Congress Avenue
Friday, March 18th
2:25pm - Stay Gold Show At The Eastern, 1511 E. 6th Street
4:30pm - My Old Kentucky Blog Party At Peckerheads, 402 E. 6th Street
7:45pm - Austin Psych Fest Show At Spider House, 2906 Fruth Street
Saturday, March 19th
3:30pm - Psychic Lunch At Spider House, 2906 Fruth Street
9:40pm - Panache Booking SXSW Showcase At Mohawk, 912 Red River Street
(Inside Stage)
Sunday, March 20th
3:30pm Panache Hangover Party At Beerland, 711 Red River Street
panache? Really?
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